Open loops: the customers you lose to silence
2026-10-27 · 4 min
Most lost customers were not stolen. They were forgotten. A definition of the four kinds of open loop, and how to find yours this week.
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Short and practical. No “ultimate guides”.
How to follow up on a quote without sounding desperate
2026-10-27 · 5 min
Three days, one line, one question. The follow-up that works, with examples you can copy, and when to let software send it.